• About GL
  • Philosophy
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Brief Introduction
Brief Introduction

General Lighting is TRULY UNIQUE in the field of linear lighting. We are the ONLY company in flexible strip that owns our own FPC and LED MANUFACTURING. This means that we BENEFIT from managing the supply chain from raw material stage, not just for our own products, but for a significant part of the strip industry.

Customer Driven Philosophy
Customer Driven Philosophy

Company Target: To develop into a technology LED, high end and internationally recognized LED lighting group. Company Values: Honesty, respect and responsibility to provide the foundation for great partnerships. Company Mission: Consistently deliver the best service, quality and manufacturing experience to our customer. Company Philosophy: Customer-centric, quality-life, innovation-driven and service-fundamental.


Including General Lighting, Microshine is a group has 8 subsidiaries in total, their product lines cover LED encapsulation, LED flexible PCB, LED driver, LED intelligent controller, LED luminaires, hardware fitting and optical material, and forms a complete vertical supply chain in LED linear lighting industry. Microshine group has 50,000 square meters of plant area and 1200 employees, 300 peoples of them are engaged in R&D, engineering and quality departments.

Recent News
  • Happy Children's Day

    To childhood · pick up childhood fun Do a big "play" child, every day is children's day.

  • Light + Building will be held again in its normal sequence in 2020

    In view of the world-wide situation caused by the Corona pandemic, and the prohibitions on events and travel restrictions associated with it, Messe Frankfurt has decided, jointly with its partners – ZVEI and ZVEH – and with the Trade Fair Advisory Council, to defer the eleventh Light + Building and to hold it, in accordance with its normal sequence, from 13 to 18 March 2022. The cost of visitor tickets already purchased for 2020 will be refunded. All ticket holders will be contacted by e-mail soon.

  • (May, 2020) Newsletter

    We sincerely hope that you, your families, and colleagues are all well and safe during this unprecedented virus situation. As always, we cherish our partnership and GL team is committed to doing everything we can to support your daily life and business under this uncertain time. Here we would like to share some information what GL Team can do for you: A. Fast Delivery: We have all staff on duty and production capacity is back to 100%. B. Comprehensive Marketing Support: Website/LinkedIn/You Tube/Facebook/WeChat updates; E-catalog, E-newsletter, E-datasheet are all available. C. Online Communication Channel: Except for common email and instant Apps, we are available for online video meeting. D. PPE Stuff Purchasing Help: If you need to prepare for business reopen and lack of PPE stuff, we can help you purchase. This is just for help and GL is only focusing on LED Linear Lighting Products. There is no insurmountable winter, let’s look forward to the arrival of a beautiful summer!